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Summary Review Questions
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  1. Briefly describe the primary and support activities in a firm's value chain.


  2. How can managers create value by establishing important relationships among the value-chain activities both within their firm and between the firm and its customers and suppliers?


  3. What are the advantages and disadvantages of conducting a financial ratio analysis of a firm?


  4. Summarize the concept of the balanced scorecard. What are its main advantages?





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