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Introduction to Mass Communication, 2/e
Stanley J. Baran
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Contents:
Chapter 1: Mass Communication, Culture, and Mass Media
Chapter 2: Media Literacy and Culture
Chapter 3: The Internet
Chapter 4: Books
Chapter 5: Newspapers
Chapter 6: Magazines
Chapter 7: Film
Chapter 8: Radio and Sound Recordings
Chapter 9: Television
Chapter 10: Public Relations
Chapter 11: Advertising
Chapter 12: Theories of Mass Communication
Chapter 13: Mass Communication Research and Effects
Chapter 14: Media Freedom, Regulation, and Ethics
Chapter 15: Global Media
2002 McGraw-Hill Higher Education
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